SEO Saves $

Search Engine Optimization and Search Engine Marketing can achieve far greater return on investments in marketing for the following reasons:

  • Clicks from search engine results are free
  • Once you have achieved your search engine ranking goals, maintaining rank is inexpensive or even free
  • SEO campaigns are easily tracked so investment dollars can be tracked and monitored with ease
  • Pay-per-click ads and pay-per-impression ads never end
    • Becomes a permanent cost since you have to keep paying to keep driving customers
    • PPC and PPI ads typically increase over time as competition increases
The fact is you have several options for driving customers to your website: traditional advertising (print, radio, television), web advertisements (PPC, PPI, banner ads), and search engine marketing, to name a few. While every company has different growth goals and budgets, ultimately businesses are looking for ways to get more customers for fewer dollars spent.

Search Engine Marketing is just one marketing channel of several a business should be using to drive customers.

If you own a physical store (brick-n-mortar), then you should especially be working on traditional marketing in addition to any kind of online marketing campaign. We see this mistake occur frequently when small businesses try to shift all advertising to the web. This is a mistake. Like any other marketing channel, search engine marketing will drive a certain type of customer to your door, and other marketing campaigns are necessary for brick-n-mortar establishments.

For businesses which only have an online presence, Search Engine Marketing (SEM) is vital. While other marketing channels like pay-per-click, banner ads, and affiliate programs will work; SEM is the ideal way to drive your ideal customer to your site for the lowest dollar per customer.

In fact, your Searh Engine Marketing costs per customer will eventually DECREASE as more customers find your site via search results.